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In keeping with the generally dismal tone of COVID-19 news, Godiva has announced that it will close its 128 North American retail stores by March. If you’d grown used to sweetening up your lockdown with bonbons and fine Belgian chocolates, you’ll no longer be able to count on Godiva’s four Toronto stores for your daily fix.
Founded in Brussels in 1926, Godiva is a world leader in luxury, artisanal chocolates. The chain has distribution in more than 100 countries through Godiva Cafés, chocolate boutiques, department stores and online sales. Recently, Godiva’s menu of soft serve cones, Belgian waffles, signature hot chocolate concoctions and more have increased the brand’s popularity.
The decision to permanently close all North American stores, including 11 in Canada, comes after a significant drop in in-person shopping due to the pandemic and resulting lockdowns. Despite the closures, Godiva will continue its North American wholesale and online businesses. It also has no immediate plans to close its stores in China, Europe and the Middle East.
“Godiva is already available in many retailers in North America,” said CEO Nurtac Ziyal in a recent release. “[W]e will continue to increase our presence there while always upholding the premium quality, taste, and innovation that we have been renowned for since we were founded.”