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Be it for fried chicken, Japanese cheesecake, Italian groceries or Filipino fast food, there are few comestibles Toronto food-fans won’t line up for. It was no surprise, then, that a hoard of early-risers could be found waiting outside, on a chilly Saturday morning, for the Canadian launch of much-loved White Claw Hard Seltzer. Released throughout Canada on Sunday, March 1st, the beverage was first launched at the Front and Spadina LCBO to an eager pack of curious consumers.
Owned by Mark Anthony Brands, the beverage company known for über-popular Mike’s Hard Lemonade and its various incarnations, White Claw launched in the United States in 2016. Since then, it’s had a meteoric rise to become the industry leader in hard seltzers. Last September, the drink’s success even led to shortages in the U.S., sparking consumers to stockpile any remaining cases they could find. At the time, White Claw was forced to ramp up production to keep up with outrageous demand.
Available in six flavours, including mango, black cherry, natural lime, pure hard seltzer and more, the malt beverage is made from seltzer water and gluten-free alcohol base, is low-carb and has only 100 calories per can. As the newest, most-anticipated hard seltzer on LCBO shelves, it’s poised to be the “it” drink of summer; when our glorious, ephemeral Canadian summer finally arrives.